eye
contents no.29 vol.8 autumn 1998
cover

2 Editorial
Push and pull
Graphic design, advertising and art mutually attract and reject each other in their quest for cultural significance
Max Bruinsma

6 Agenda
Britain at Groucho’s
The lead-footed project of re-branding Britain is another example of the government’s obsession with presentation
Stephen Bayley

8 Screen
We know who you are... (excerpt)
Despite the latest advances in modern media surveillance it is difficult to monitor an audience that never sits still
Jessica Helfand

10 Critique
Fuzzy logic for furry animals
Reason and sense challenged the lure of high-tech at the San Francisco FUSE98 conference, but technology won the day
Max Bruinsma

12 Reputations
George Lois
“The only ideas that truly research well are mediocre ideas. In research, great ideas are always suspect”
Steve Heller

26 Overview
Commercial Art
Oliviero Toscani’s confrontational art direction hijacks reality to provoke a variety of gut reactions and critiques.
David Bernstein, Max Bruinsma, Teal Triggs and Judith Williamson

36 Profile: Lawrence Weiner
The work must be read
Weiner’s art is made of language, free from embellishment and strangely familiar from its far-reaching graphic influence
Russell Holmes

46 Essay: Design is advertising #1
The whispering intruder
Graphic design helped advertising become the texture of everyday life. But does it have a viable role of its own?
Rick Poynor

52 Education
Design mirror
A reflection of Eyein the winning and commended entries for the 1998 D&AD Student Awards Publishing Design category
Nick Bell, Max Bruinsma, John Walters

56 Visual essay
(In essence) pre-conceived
A cycle of consumption comes into view. Mute portraits of the hidden landscape by Eye’s regular photographer
Anthony Oliver

62 History
The image as evidence
As art director for Penguin in the 1960s, Germano Facetti exerted a powerful influence on book and information design
Richard Hollis

73 Reviews
The question of Why Not; poster power in print; blackletter
reconsidered; Sci-Arc – foggy thinking in LA ; the fairground
attractions of Bruce Nauman; visual artists make music

78 Archive:
In the 1960s, Cape’s Jackdaw facsimile packs provided
schools with a history resource that was radical and fun
John L. Walters