eye the international review
of graphic design
eye no. 25 vol.7 summer 1997
Learning to read and write images
Merging more and more with a 'metadisciplinary' visual
culture, the role of graphic design is changing profoundly
The aesthetics of transience
With computers as the means for limitless manipulations of signs, designers now exalt subjectivity and impermanence
Stop worrying and learn to love the Web
Designers overcome their initial contempt for a low-resolution 
medium to bring clarity to the World Wide Web
Faces on the edge:
type in the digital age
Steven Heller and Anne Fink
Van Nostrand Reinhold, 1997

eye no.26 vol.7 autumn 1997
The oldness of new
Does graphic design need redefinition? Maybe, but the
profession's rich visual tradition should not be discarded
The diaphanous machine
Designers can bring visual clarity and consistency to Web
interfaces and find new ways to organise navigation
Keep it simple
Mieke Gerritzen brings her visual language of graphic 
emblems and clear-cut lines, colours and type to the Web

eye no.27 vol.7 spring 1998
A rhetoric of images
To acquire the status of serious conveyors of ideas, images 
still have to overcome a “class struggle” with verbal language
Sink or swim in the meltingpot
Jambalaya: The Design of Culture Meets the Culture of Design
Seventh AIGA National Design Conference
13-16 November 1997, New Orleans
A Primer With Links Missing
Design Literacy, Understanding Graphic Design
Stephen Heller and Karen Pomeroy
Allworth Press New York, 1997

eye no.28 vol.7 summer 1998
Rescue meaning
To communicate more than mere messages for a client, designers must adopt an editorial point of view
Profile: Post Tool
Serious doodling
Working in the crash-prone pre-history of multimedia, Post Tool 
has a brand of graphic design that is closer to television
Click on that!
Interface Culture: How new technology transforms the way 
we create and communicate
Steven Johnson
San Francisco: Harper Edge, 1997

eye no.29 vol.8 autumn 1998
Push and pull
Graphic design, advertising and art mutually attract and 
reject each other in their quest for cultural significance
Fuzzy logic for furry animals
Reason and sense challenged the lure of high-tech at the San 
Francisco FUSE'98 conference, but technology won the day
Commercial Art
Oliviero Toscani’s confrontational art direction hijacks 
reality to provoke a variety of gut reactions and critiques.

eye no.30 vol.8 winter 1998
Trial & error
If designers want the audience to interact, then design is 
transformed into making the problem-solving playable

eye no.31 vol.8 spring 1999
Sampling the modern inheritance
Current critiques of Modernism often fail to acknowledge the 
movement’s close linking of style, structure and content
What your see is what you think
A student competition resulted in hybrids of browser and 
search engine that redraw the fundamentals of ‘surfing the web’
5th Doors of Perception
Conference on 'Play', Amsterdam, november 1998
groincentered egoboosting
calls for entries for D&AD's and AADC's annual awards competitions

eye no.32 vol.8 summer 1999
Style = content
Is there any use in overturning the existing hierarchies 
between verbal and visual form?
Piet Schreuders
"The canon is irrelevant and transient. If you fight the 
canon you become a product of its system"
Interviewed by Max Bruinsma and Chris Vermaas

max bruinsma