Kreis
Uta Eisenreich
Addressing the question of how a search engine will know what you mean when you type in a certain word, Eisenreich proposes a process of gradual zooming in on ‘semantic fields’.

With the ‘Kreis’ tool, a circle with adjustable width, one can broaden or narrow the scope of a chosen theme within a ‘datacloud’.

“Having modelled the theme’s semantic context you push the ‘find’ button and you will get only the most interesting pages, as if everything was written for you.”