"Designing such scenario's
for new products is part of a trend away from the hardware aspects of products
toward their function as the carrier of services. The next logical step
would be for us not to own the hardware, but only to hire it when we need
it. In other words, the centrality of the traditional object-product, will
deminish in the mind of the consumer, and service will become paramount.
The concept of property may even change. And certainly designers will find
themselves being more designers of services than designers of objects."